The first selection of the new year is a new book from a familiar author. Food Bullying: How to Avoid Buying B.S.* by Michele Payn is a great read on food choices and the subsequent bullying has become common online by those who feel their choices are superior. Learn about the most targeted food choices and what can be done to end the bullying.
Food Bullying: How to Avoid Buying B.S. reveals the $5.75 trillion secret that food marketers and celebrity spokespeople don’t want you to know and provides tools to defend your food choices.
More than 40,000 products can be found in a grocery store, making it a playground for food bullying and leading consumers to believe that B.S. (bull speak) food is superior. Positioning one food as superior to another lies at the heart of food bullying and marketing profits. Misleading marketing has made food an unnecessarily emotional topic where each choice is seemingly a moral statement or social movement.
Food Bullying upends the way you think about food and gives you permission to make eating choices based on your own social, ethical, environmental, and health standards rather than brand, friend, or Facebook claims. Michele Payn, one of North America’s leading voices in connecting farm and food, takes a startling look at the misrepresentation of food and sheds light on bogus nutrition and environmental claims to help you recognize and stand up to the bullies. Food Bullying guides you through understanding food label claims and offers insight on “the hidden world of farming”. Armed with science and a lifetime on the farm, Michele provides a six-step action plan for you to overcome food bullying, simplify safe food choices, and even save time in the grocery store.
Here’s what you need to do this month:
Get the book. Buy it, borrow it, download and listen to it, read it over your neighbor’s shoulder — we don’t care. But don’t steal the book.
Read the book.
- Week 1: Introduction and Section 1, Ch. 1-4 [pages 1-32] (Twitter chat on 1/1)
- Week 2: Section 2, Ch. 5-8 [pages 33-60] (Twitter chat on 1/8
- Week 3: Section 3, Ch. 9-14 [pages 61-132] (Twitter chat on 1/15)
- Week 4: Section 4, Ch. 15-17 [pages 133-162] (Twitter chat on 1/22)
- Week 5: Section 5 & Final Thoughts, Ch. 18-20 [pages 163-198] (Twitter chat on 1/29)
Join the chat (#AgBookClub) on Wednesdays at 8:00pm Central on Twitter. Learn how to participate in a Twitter chat here. While we hope you can participate in our discussion every week, we know that everyone has busy schedules. We always include general questions following the topic(s) of the book that can be answered by anyone, so please don’t hesitate to jump in the Twitter chat if you didn’t have a chance to read the section we’re discussing. We welcome any and all to join the discussion!
* Kindle version available