1/31/18 #AgBookClub Recap

A1, I enjoyed the evolution of food preservation. Jumped out? What poor quality cheese and wine we produced until world travel became commonplace. #AgBookclub

— Phil McArdle (@macbroker) February 1, 2018

A1) I kind of want to see what the store looks like that they redid and were talking about at the end #AgBookClub

— Reece (@RPFarms1989) February 1, 2018

A1 I didn’t get the pop up versions I nothing jumped out. 😔#AgBookClub

— Will Taylor (@WillLafayette) February 1, 2018

“As Whole Foods proved, the grocery store, perhaps more than any other mechanism of change (the Farm Bill, say, or the restaurant industry, or food activists), has the power to shape how we raise and produce food in America.” p286 #AgBookClub pic.twitter.com/YqQBpUoJYZ

— AgBookClub (@AgBookClub) February 1, 2018

A2, Refrigeration
#AgBookclub

— Phil McArdle (@macbroker) February 1, 2018

A2: I think social media and new ways of communicating are the biggest mechanisms of change. Much of what consumers read online sways their food purchasing decisions. #AgBookClub

— Gracelynn Dale (@gracelynndale) February 1, 2018

A2 Interesting. I’d think the grocery store would mostly cater to the consumer. Good for business. #AgBookClub

— Will Taylor (@WillLafayette) February 1, 2018

“America simply didn’t have many centuries during which a unique food heritage created by small pre-industrial farms might take hold” p271 #AgBookClub pic.twitter.com/GvBmetTUMW

— AgBookClub (@AgBookClub) February 1, 2018

A3: I don't think we sacrifice flavor as much as we sacrifice nutrition and spending time together. #AgBookClub

— Gracelynn Dale (@gracelynndale) February 1, 2018

A3, it was until people demanded better and were willing to pay for it. When moms first went to workforce, they demanded convenients. As income increased, they demanded quality. #AgBookclub

— Phil McArdle (@macbroker) February 1, 2018

“I think stores are going to get smaller…If Amazon has its way, that stuff in the center of the store will all be delivered to your door. And we’ll go back to the old days, where it’s all specialty stores.” p272 #AgBookClub pic.twitter.com/HFseR3C1Cd

— AgBookClub (@AgBookClub) February 1, 2018

A4: I think they’re going to have to be destinations. They’re competing with take-out and restaurants and meal delivery kits and grocery delivery services. They’re going to have to make us WANT to go to the store to shop for groceries. #AgBookClub pic.twitter.com/KWJHBMvWue

— Gracie Weinzierl (@FarmKidBlog) February 1, 2018

A4: I would agree that grocery stores will start to get smaller. Many people are switching to farmer's markets for fresh meat and produce, and the internet for boxed goods. #AgBookClub

— Gracelynn Dale (@gracelynndale) February 1, 2018

A4 May depend on rural vs suburb/city. Being 20 miles from grocery stores I like the amazon model except for maybe fresh food #AgBookClub

— Reece (@RPFarms1989) February 1, 2018

“Whatever that future becomes, change is in our hands, as we are the ones who shop for food for our families. We’re the ones with the cash, and money doesn’t talk – it screams….” p287 #AgBookClub pic.twitter.com/LYhDqdZJ2h

— AgBookClub (@AgBookClub) February 1, 2018

A5: Know what you’re shopping for and what labels might be legit. Should you be worried about gluten-free carrots? Probably not. Gluten-free wheat thins? Yes, that’s a legitimate change in the product. #AgBookClub

— Gracie Weinzierl (@FarmKidBlog) February 1, 2018

A5) Seems like their is a lot of good talk to a farmer movements, not a bad way to understand where the food originated #AgBookClub

— Reece (@RPFarms1989) February 1, 2018

A6, Freezing and refrigeration. #AgBookclub

— Phil McArdle (@macbroker) February 1, 2018

A6: Jumping in on this one with my fave:

“He was never happier than when he was serving food and drink to the people he loved most in the world.” p289

#AgBookClub

— Laura Wolf (@farmoutloud) February 1, 2018

A6) when the grocers said something like the business isn’t ours to sell but to perpetuate, same thoughts about my family farm #AgBookClub

— Reece (@RPFarms1989) February 1, 2018