Apr. 2022 - A Taste of Generation Yum, Book of the Month

April 2022 — A Taste of Generation Yum

It’s not often that Millennials are referred to their original generational name, Generation Y (Gen X and Gen Z make total sense now, right?). Eve Turow-Paul, author of A Taste of Generation YUM: How the Millennial Generation’s Love for Organic Fare, Celebrity Chefs and microbrews Will Make or Break the Future of Food* utilizes that perfectly with the title of this selection. Eve is a returning author on the AgBookClub book list – you may remember her from our January 2021 pick, Hungry, which was actually Eve’s second book.

There are roughly 80 million Millennials in America. According to research by BBDO, half of them identify as “foodies.” They buy organic groceries, fawn over Chemex coffee, Instagram images of pork belly and spend their recession-dented incomes on high-end meals out. Young adults with degrees from prestigious universities apply their learnings to harvests instead of hedge funds. Never before has a young generation paid this much attention to food. Starting back in 2012, Millennial, Eve Turow set out on a journey to understand why. Through interviews with a variety of Millennials as well as food luminaries—including Anthony Bourdain, Michael Pollan, Mark Bittman, Marion Nestle and more—Turow investigates the underlying drive for the Millennial obsession with food, and later looks at the role of Millennials in the future of food policy in America.

Click here to order the book or download the Kindle version. Order through our link and AgBookClub gets a little somethin’-somethin’ back from Amazon to help keep this website running. 

Here’s what you need to do this month:

Get the book. Buy it, borrow it, download and listen to it, read it over your neighbor’s shoulder — we don’t care. But don’t steal the book. 

Read the book.

  • Week 1: Intro + chapter 1 [pages 1-31] (Twitter chat on 4/6)
  • Week 2: Chapters 2-3 [pages 32-60] (Twitter chat on 4/13)
  • Week 3: Chapters 4-6 [pages 61-99] (Twitter chat on 4/20)
  • Week 4: Chapters 7-8 + epilogue [pages 100-127] (Twitter chat on 4/27)

Join the chat (#AgBookClub) on Wednesdays at 8:00pm Central on Twitter. Learn how to participate in a Twitter chat here. While we hope you can participate in our discussion every week, we know that everyone has busy schedules. We always include general questions following the topic(s) of the book that can be answered by anyone, so please don’t hesitate to jump in the Twitter chat if you didn’t have a chance to read the section we’re discussing. We welcome any and all to join the discussion!

Happy reading!

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