You know J.C. Penney as a department store, anchoring many a suburban shopping mall, one of several giant retailers feeling the squeeze from the likes of Amazon. Penney’s today seems no more rural than Target or Macy’s – but it wasn’t always this way. In J.C. Penney: The man, the store, and American agriculture, David Delbert Kruger introduces James Cash Penney, a Missouri farm boy who opened many of his stores on Main Streets to serve rural America.
Here’s what you need to do this month:
Get the book. Buy it, borrow it, read over your neighbor’s shoulder — we don’t care. But don’t steal the book.
Read the book.
• Week 1: Intro and chapters 1 & 2 (Twitter chat on 1/2)
• Week 2: Chapters 3 – 5 (Twitter chat on 1/9)
• Week 3: Chapters 6 – 8 (Twitter chat on 1/16)
• Week 4: Chapters 9 – 11 (Twitter chat on 1/23)
• Week 5: Chapters 12 – end (Twitter chat on 1/30)
Join the chat (#AgBookClub) on Wednesdays at 8:00pm Central on Twitter. Learn how to participate in a Twitter chat here. While we hope you can participate in our discussion every week, we know that everyone has busy schedules. We always include general questions that can be answered by anyone, so please don’t hesitate to jump in the Twitter chat if you didn’t have a chance to read the section we’re discussing. We welcome any and all to join the discussion!